Why Ottawa Families Are Switching to Dollarama as Cost of Living Soars
As inflation continues to squeeze household budgets across Canada, Ottawa residents are increasingly turning to an unlikely grocery ally: Dollarama. What was once considered a place for party supplies and craft materials has become a strategic shopping destination for families trying to make ends meet. The Numbers Tell the Story Dollarama’s sales and profits surged in 2024 as more Canadians shopped for affordable groceries and essentials. The discount retailer reported remarkable growth, with comparable store sales increasing 8.7% in the fourth quarter of fiscal 2024, reflecting a fundamental shift in Canadian shopping habits. For Ottawa families, this trend isn’t surprising.






