A new CFIB report is raising concern over the youth Canadian employers hiring gap, showing that many young job seekers and small businesses are missing each other in Canada’s changing labour market. The Canadian Federation of Independent Business says the disconnect appears at several stages of hiring, including where jobs are advertised, what young workers expect, what roles they are willing to accept, and what skills employers need most.
The report comes at a difficult time for young Canadians. Statistics Canada reported that the youth unemployment rate for people aged 15 to 24 rose to 14.3% in April 2026, well above the pre-pandemic average of 10.8%.
Why the Youth Canadian Employers Hiring Gap Is Growing
The biggest issue identified by CFIB is a mismatch in how young workers and employers search for each other. According to the report, 62% of small businesses recruit through personal connections and referrals, while 73% of youth mainly search through online job boards.
That means many entry-level opportunities may never reach the places where young job seekers are looking. At the same time, many small business owners may not be reaching the young workers who are ready to apply. This creates a frustrating situation where youth say they cannot find work, while employers say they cannot find suitable staff.
Small Businesses Want Soft Skills First
The CFIB report also found that small businesses place strong value on soft skills when hiring young workers. Employers ranked a positive attitude, motivation, and professionalism above credentials, education, or previous experience. CFIB said 91% of small businesses value a positive attitude, 84% value motivation, and 76% value professionalism when hiring youth.
This is important because many young workers may believe they need more formal qualifications before applying. In reality, many small businesses are looking for reliability, communication, punctuality, willingness to learn, and customer-service ability. For first-time workers, these qualities can be just as important as a long resume.
Job Expectations Are Not Always Matching Reality
Another major part of the youth Canadian employers hiring gap is the type of work young people are willing to consider. CFIB said nearly half of young Canadians surveyed would not consider jobs requiring heavy physical effort or overnight shifts, while nearly two in five would not consider outdoor work.
This creates challenges for sectors such as hospitality, food service, tourism, retail, agriculture, construction, seasonal work, and rural businesses. Many of these industries depend on entry-level workers, but they often involve evening shifts, weekend work, physical tasks, or locations outside major urban centres.
For small businesses, unfilled roles can affect customer service, operating hours, growth plans, and even survival. CFIB warned that leaving these positions vacant could be the difference between staying open and closing for some businesses.
Co-op and Internship Programs Could Help
One promising solution highlighted in the report is stronger use of co-op and internship programs. CFIB said these programs convert to permanent hires at a 73% rate, but only one in five small businesses use them, while about one-quarter of youth participate.
This suggests Canada may be missing a major opportunity. Co-op and internship programs can help young workers gain experience, while allowing small employers to test potential hires before making long-term commitments. They can also help bridge the gap between classroom learning and real workplace expectations.
Economic Pressure Makes Hiring Harder
Small businesses are also dealing with tight margins, uncertainty, and rising operating costs. CFIB said many small firms pay above provincial minimum wages, which range from about $15 to $18 per hour, yet more than one-third of youth said they would not consider a minimum-wage job.
This creates tension on both sides. Young workers are facing high living costs and may want better pay, flexibility, or career growth. Small businesses, meanwhile, may want to hire but cannot always absorb higher wages, training time, payroll costs, and supervision demands.
CFIB Calls for Government Action
CFIB is urging governments to address the problem by cutting payroll taxes, creating permanent refundable tax credits for co-op and internship hires, and reducing red tape in programs such as Canada Summer Jobs.
The organization also said more than two-thirds of small businesses are unaware that government hiring supports exist. Those that do know about them often find the application process difficult, poorly timed, or disconnected from how small firms actually operate.
What Young Job Seekers Can Do
Young Canadians looking for work may improve their chances by expanding beyond online job boards. That includes asking family, friends, teachers, coaches, former supervisors, local business owners, and community contacts about openings.
They can also apply directly to small businesses, visit local employers in person when appropriate, and highlight soft skills clearly on resumes. Even without much experience, job seekers can show reliability, teamwork, communication, problem-solving, and willingness to learn.
What Employers Can Do
Employers can also reduce the youth Canadian employers hiring gap by posting jobs where young people actually search, including online job boards, school career platforms, local community groups, and social media. Clear job descriptions, predictable scheduling, training support, and realistic expectations can make roles more attractive.
Small businesses may also benefit from co-op placements, internships, trial shifts, mentorship models, and partnerships with schools or local employment agencies.
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